SHERWIN-WILLIAMS AUTOMOTIVE FINISHES ANNOUNCES FIRST 2011 “WINNING THE KEYS” WORKSHOP

February 2011

Warrensville Heights, Ohio – Sherwin-Williams Automotive Finishes will hold its first 2011 A-Plus™ University “Winning the Keys” Estimating and Profitability Workshop on May 4-5, at the Marriott Gateway Airport Hotel, in Atlanta.

Designed to meet the challenges collision repair facilities face in today’s economic climate, participants in the innovative Sherwin-Williams “Winning the Keys” workshop will learn how to close more sales and increase business at the front end of the body shop. The program is targeted at collision repair facility owners, managers, estimators and customer service representatives who are interested in improving their closing ratio and creating loyal customers.

Built by leading collision repair industry professionals, “Winning the Keys” focuses on three critical profit areas of importance to a successful collision facility: customer service, selling skills and estimating. In particular, the course curriculum focuses on achieving service excellence and estimating solutions for profit.

“With these concepts in mind, attendees will learn how to implement proven sales techniques that have been custom-tailored to the collision repair industry and designed to improve the effectiveness of their selling skills during the estimating process,” says Troy Neuerburg, marketing business services manager for Sherwin-Williams Automotive Finishes. “Each attendee will leave the workshop with the detailed information and tools necessary to immediately write and negotiate more profitable estimates.”

The workshop also provides attendees the opportunity to share best practices with their industry peers throughout the two-day learning session. Breakfast and lunch will be provided each day, with a group dinner scheduled for the first evening.

To register online for the A-Plus™ University “Winning the Keys” workshop, go to www.sherwin-automotive.com/. For more information on the A-Plus™ Network, call (216) 332-8580.