What is PlanetColor™?
Planet Color™ Custom Paints is a system of custom automotive colors developed by Sherwin-Williams Automotive Finishes. Planet Color utilizes the latest high-quality effect pigments and candy dye concentrates for a radical new appearance. Why use Planet Color?
- Dale Earnhardt Jr. Planet Color Exclusive Automotive Finishes for JR Motorsports

- Bold, innovative colors at more than 100 mph. That's what Dale Earnhardt Jr. and JR Motorsports™ will receive, thanks to a multi-year exclusive agreement with Planet Color - a unique custom paint color paint line boasting optically enhanced finishes and detailing unlike any other seen on the market.
Sample Photos:
View vehicles customized with Planet Color. See photographs from customers, TV, trade shows and other industry events all using optically enhanced coatings. Coming soon: show off your Planet Color-painted vehicle with the rest of the world!